14

MONTHS BETWEEN STARTING W/ ICLABS & GETTING ACQUIRED BY MICROSOFT

1,500%

GROWTH OF RESEARCH TEAM

32

BRIEFINGS SECURED

87

PIECES OF COVERAGE

“Inner Circle Labs helped capture the attention of investors, partners, and acquirers. Using strategic media outreach, we got our technical research in front of the right press which drove recruiting, business partnerships, and investor interest. The team has been with us every step of the way, guiding us from a relatively unknown startup to a recognized player in the AI community.”

Sam Pasupalak, co-founder & CEO, Maluuba

Challenge

  • Reintroduce Maluuba to the world three years after debuting at TechCrunch Disrupt.
  • Position the company as a machine learning pioneer among market gorillas.
  • Attract a steady pipeline of quality hires and investor interest.

Approach

  • Distill the tech: make Maluuba synonymous with innovative deep learning by clarifying the offering and showing the larger potential.
  • Think globally, act locally: lean into Maluuba’s roots to establish the company as the driving force cultivating Canada’s burgeoning AI community & fighting the brain drain of machine learning talent to Silicon Valley.
  • Lead with the research: position Maluuba as a cutting-edge AI innovator to attract top talent; translate deeply technical use cases into compelling, mainstream stories.
  • Run with the big dogs: benchmark Maluuba amongst the top AI players (Google, Facebook, Microsoft, IBM); position them as peers and a larger-than-life force in the market.

Results

Impact

  • Acquisition: The successful positioning of Maluuba as a cutting-edge machine learning company resulted in an acquisition by Microsoft in January 2017.
  • Team Growth: PR efforts helped grow the research team 1,500% between 2015 and 2017, establishing Maluuba’s Montreal Research Lab as a respected source of bleeding-edge publications and breakthroughs.
  • Investor Interest: Maluuba saw a measurable uptick in inbounds from potential investors, positioning the company well to raise funding.