Descartes Labs

400

EARNED COVERAGE

105

PRESS BRIEFINGS

8

TOP-TIER PRINT HITS

$38,300,000

FUNDING RAISED

3%

SHIFT IN CORN MARKET

“I’ve known Julie Crabill for nearly a decade and have worked with Inner Circle Labs since 2010. They led my first company, Zite, through five launches and two acquisitions – and now their surgical PR prowess is helping my new venture, Descartes Labs, tackle the science of forecasting. Their creative storytelling and strategic coverage has led to new investments, customers and speaking opps, and even moved the corn market by 3% in 2015.”

Mark Johnson, co-founder & CEO, Descartes Labs

Challenge

  • Take Descartes Labs from a fresh, chock-full of potential startup, to an industry leader in machine intelligence and satellite analysis.
  • Position Descartes Labs as a pioneer in using satellite imagery to model complex systems on the planet, like forestry and agriculture, while also educating business and tech media about the implications this emerging technology could have on various industries.
  • Tell the Descartes Labs story and validate the business without customers or product demos to give media.

Approach

  • Develop a surgical launch plan that would roll out in phases.
  • Introduce Descartes Labs to the world via a deep-dive story with a publication known for covering innovation and disruption.
  • Proactively reinforce the value prop of the company’s technology with specific angles/data to keep media engaged in the evolving story beyond the news.

Results

  • Launch big: Placed in-depth, feature in Fast Company that highlighted the team’s scientific expertise and paved the way for the Descartes Labs narrative.
  • Authenticate the tech: After launch we set out to validate the technology itself, securing a feature piece in TechCrunch and collaborating with Google’s PR team to showcase how Descartes Labs processed over a petabyte of satellite imagery using Google’s cloud platform.
  • Conquer ag: To showcase Descartes Labs’ first application of technology in agriculture, secured an exclusive, first-look at our corn crop data with Bloomberg’s commodity reporter.
  • Validate the Company: Exclusive approach with Descartes Labs’ Series A announcement to show market validation and the larger business implications of the technology, locking in an exclusive in the Wall Street Journal that gave us ammo for major follow-on pieces with Fortune, MIT Technology Review and VentureBeat.
  • Beat the drum: Continued Descartes Labs momentum through briefings with reporters that focused on topics beyond business news and agriculture, like the potential of machine intelligence and satellite analysis to monitor the myriad complex systems on the planet which led to feature coverage in outlets including The Atlantic, Quartz, Fortune and The Verge.

Impact

  • Investor interest: Inbounds rolled in immediately on the heels of the Fast Company launch piece, leading to meetings with Alsop-Louie, Goldman Sachs and other key investors. 
  • Market attention: Placement of Descartes Lab’s corn yield numbers in Bloomberg caught the attention of investors and traders – and moved the corn market 3%.
  • Attention from NASA: Descartes’ CEO was invited to visit NASA headquarters in Florida to watch the launch of SpaceX and discuss the future of satellite imagery and analysis with industry leaders.
  • Partnerships & customers: Media coverage helped cultivate partnerships with Google’s Cloud Platform and drove future customers into the Descartes Labs sales funnel.


Light

48

HOURS TO HIT 1 MONTH SALES GOAL

1,000,000

SITE VISITS IN 1st 48 HOURS

103

HITS IN 1st 72 HOURS

105

MEDIA REQUESTS IN 1st 72 HOURS

“We began our partnership with Inner Circle Labs when we were in stealth and they strategically guided our PR program through a wildly successful public launch. Their creative approach has provided consistent metrics-driven results that support our business objectives and assisted in creating broad awareness of the L16 in the photography industry.”

Bradley Lautenbach, SVP Marketing & Product Design, Light

Challenge

  • Introduce and validate a new breed of technology – Light created never-before-seen imaging and optics technology and it was critical to take the story beyond the wow-factor of the product and highlight the vision and potential of the technology.
  • Launch the first product of its kind and prove how it will forever change photography.
  • Keep interest and momentum fresh following the launch.

Approach

  • Go deep on the magic & innovation; push beyond the typical dissection done around new CE products.
  • Pull back the curtain on key execs to build market, photographer & consumer trust prior to launch; secure media opps to spotlight their experience & talent.
  • Focus on the intersection of biz, tech, national, design & consumer media to create an unforgettable, blowout launch.
  • Go under the hood post-launch to offer different looks at the vision, design & development.

Results

Impact

  • Sold Out: Within 48 hours, sold out of one month product availability & drove one million website visits
  • Global Attention: Generated 2x the U.S. pre-order requests from international markets
  • Hot Pre-Order: Ranked top 5 in terms of most successful tech pre-order products; became the highest grossing pre-order campaign to-date (for a product over $1,000).*

*Based on public launch data on crowdfunding sites.


OMsignal

130

COMBINED HITS: PRE-LAUNCH & MO 1 OF MENSWEAR LAUNCH

816

OMBRA HITS

125,000,000

OMBRA IMPRESSIONS

80%

MENSWEAR SALES DRIVEN BY PR

$10,000,000

SERIES A CLOSED WITHIN 6 WEEKS OF LAUNCH

“Inner Circle Labs has proven to be an instrumental partner in OMsignal’s success with our original men’s line and now the OMbra. They worked with us to strategically launch our men’s product out of stealth, drive pre-orders and continue to grow our brand as we scale and branch into the women’s retail market. We couldn’t imagine a better PR partner.”

Emmanuelle Ouimet, Director of Marketing, OMsignal

Challenge

  • Drive adoption of an entirely new form factor for wearable technology – the world was so accustomed to wristbands, we needed to prove the value & benefits of smart textiles.
  • Introduce & amplify executive leadership to establish credibility in a variety of markets including business, tech, fashion & health.
  • Prove wearables can be fashionable – beyond the technical innovation, we needed to cement OMsignal as a fashion-forward designer that appealed to men & women – two audiences with wildly different needs.

Approach

  • Create a new wearables narrative that positioned clothing as the original wearable, more natural than a wristband & able to offer sharper biometric insight.
  • Led a pre-launch expertise campaign that established execs as the leading voice in wearables across high-profile media & events.
  • Develop immersive media review experiences. Goodbye desksides; hello personal trainers & individual workouts.
  • Rock CES with the OMbra launch by pairing interactive fitness & fashion experiences.

Results

  • Expert Execs: Prior to launch, we secured more than 40 pieces of coverage, including Forbes, QuartzPSFK, highlighting execs as visionaries & OMsignal as the wearable tech company to watch.
  • Blowout Launch: Locked in 19 pre-briefings with key media across business, tech & fitness prior to the men’s launch. Within the first month, secured 90 unique pieces of coverage including WIRED, MIT Tech Review & the New York Times.
  • Create a Brand: With the introduction of the women’s product, OMsignal became recognized as a top wearables brand with 800+ pieces of OMbra coverage including USA Today, The Verge & Mashable, resulting in a combined audience reach of 125 million.

Impact

  • Sales: Media coverage drove 80% of sales following the launch of the men’s product.
  • Investors: Coverage secured investor interest & within six weeks of launch, OMsignal announced a $10M Series A round in an exclusive with the Wall Street Journal.
  • Brand Partners: Launch & Series A funding positioning spurred an apparel partnership with Ralph Lauren. The partnership resulted in the new Ralph Lauren PoloTech Shirt which incorporated OMsignal’s technology & was worn at the U.S. Open – all within four months of launch.


Maluuba

14

MONTHS BETWEEN STARTING W/ ICLABS & GETTING ACQUIRED BY MICROSOFT

1,500%

GROWTH OF RESEARCH TEAM

32

BRIEFINGS SECURED

87

PIECES OF COVERAGE

“Inner Circle Labs helped capture the attention of investors, partners, and acquirers. Using strategic media outreach, we got our technical research in front of the right press which drove recruiting, business partnerships, and investor interest. The team has been with us every step of the way, guiding us from a relatively unknown startup to a recognized player in the AI community.”

Sam Pasupalak, co-founder & CEO, Maluuba

Challenge

  • Reintroduce Maluuba to the world three years after debuting at TechCrunch Disrupt.
  • Position the company as a machine learning pioneer among market gorillas.
  • Attract a steady pipeline of quality hires and investor interest.

Approach

  • Distill the tech: make Maluuba synonymous with innovative deep learning by clarifying the offering and showing the larger potential.
  • Think globally, act locally: lean into Maluuba’s roots to establish the company as the driving force cultivating Canada’s burgeoning AI community & fighting the brain drain of machine learning talent to Silicon Valley.
  • Lead with the research: position Maluuba as a cutting-edge AI innovator to attract top talent; translate deeply technical use cases into compelling, mainstream stories.
  • Run with the big dogs: benchmark Maluuba amongst the top AI players (Google, Facebook, Microsoft, IBM); position them as peers and a larger-than-life force in the market.

Results

Impact

  • Acquisition: The successful positioning of Maluuba as a cutting-edge machine learning company resulted in an acquisition by Microsoft in January 2017.
  • Team Growth: PR efforts helped grow the research team 1,500% between 2015 and 2017, establishing Maluuba’s Montreal Research Lab as a respected source of bleeding-edge publications and breakthroughs.
  • Investor Interest: Maluuba saw a measurable uptick in inbounds from potential investors, positioning the company well to raise funding.


The Big Apple Hosts Glimpse: the Social Discovery Conference

After a couple of months rest, a bottle (or two) of champagne to celebrate and a few hundred hours of catch up sleep, the Inner Circle Labs crew was at it again. What was once a comment in passing “hey you know what would be really cool...starting a conference,” Glimpse had morphed into a reality. After making a big splash in San Francisco, the Glimpse team headed to NYC with a single goal – bring the best, brightest and boldest minds together in one room to discuss the future of how we live, decide and buy. While we may only be visitors to city of Ms. Liberty, when we got off the plane and took a step back the entire team quickly realized that NYC had it goin’ on – the level of business, technology and world innovation happening just 3,000 miles away from Silicon Valley was obvious from minute one.

Major highlights included:

  • An unforgettable evening, the event (hosted at Bloomberg’s headquarters) was filled with brilliant conversation, cocktails and a number of jokes (thanks to our returning emcee, Casey Newton)
  • Glimpse NYC brought more than 150 of the industry’s greatest minds together for an evening of panels on a variety of facets of social discovery & including people, product & brand, evolution of news and best of NYC discovery
  • The evening wrapped up with #glimpsenyc trending on Twitter and a room full of folks saying I want more

So, while we’ve caught up on some sleep, popped a few more bottles of champagne and made our way back to the normal chaos of San Francisco startup world, it’s not for long as the clock’s already ticking for Glimpse 2013 in San Francisco.

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Sublease our space - Awesome Class A in Financial District

We have outgrown our first office and are looking to make it your new office. ~1,400 square feet, great building, right across from the Transamerica building. Starbucks across the street, already wired, great for a team of 10 or less. Details are below, but email sublease@innercirclelabs.com if you are interested in seeing the space, or want to know more.

Property Location:
601 Montgomery Street
San Francisco, CA 94111
View Map

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1432 RSF, sixth floor office space in prime Financial District. Location across from the Transamerica Building. Nearby Montgomery Street BART station. Sublease available through 5/31/2013.
Features an open work area at the entrance, big enough for reception and multiple desk/cubicles. Conference room can fit table large enough for eight chairs. Additional two offices and a lounge space away from entrance. Comfortable for 4 -- 10 people. Windows on two sides, including awesome west facing view of Chinatown.
Building provides 24 hour security, a professional lobby, shared kitchenette, roof top gym and driving range, shared conference facilities and restroom facilities.

Pricing:
Rent: $3,580 per month
Available Date: October 1, 2012
Deposit: TBD
Lease: thru May 2013
Utilities Included: Full Service

Features:
2 Private Offices
Network wired
6th Floor
Class A Building

Attributes:
BUILDING AMENITIES
Security
On-site Manager
Parking Available
Floor kitchenette
Rooftop Health Club (Additional fees)

Awesome Class A Space, for Sub-Lease


House of Air welcomes Inner Circle Labs

Jump, jump, jump around! That’s what the team did on November 18, not only to get a trampoline workout and beat the little kids at a mean game of dodgeball, but also to celebrate the founder and CEO’s birthday. After a full day of work, the whole crew headed through the presidio and landed at the House of Air, a place filled with trampolines, from the floor to the walls. As the team started jumping, each person found herself/himself tired within minutes, but carried on jumping nonetheless, often times collapsing mid-trampoline. By the end, red and exhausted, the team assembled for pictures and high fived a fun team bonding event. The celebration continued at The Tipsy Pig on Chestnut St., where the team ate macaroni and cheese while sipping on cocktails. Good times, good times indeed. [nggallery id=14]


Inner Circle Labs finds a home

Inner Circle Labs finds a home.... the office at 601 Montgomery Suite 688 is open for business. It was fun and challenging to open up the doors. Read more about it on Julie's blog at Needling the Haystack [nggallery id=3]


WorkAway...from the North Shore of O'ahu

Our first ever Workaway took place in May/June on the North Shore of O'ahu. Check out our photos. [nggallery id=3]


ICL goes Ziplining

Inner Circle Labs takes a break and goes....zip-lining? Urban zip-lining brought to Justin Herman Plaza by the folks from British Columbia Experience...it was the perfect way to get your blood pumping for a successful afternoon. [nggallery id=7]