Media Q&A: Alastair Goldfisher, Venture Capital Journal & PE Hub

In our latest media Q&A, we get to better understand what VC journalists really care about when it comes to pitching them stories. In this post, we hear from Alastair Goldfisher, the venture capital editor for Buyouts Insider. He drives venture capital coverage for VC Journal and also serves as the contributing editor for PE Hub -- so if you're venture backed company or in an industry attracting a lot of VC attention, he wants to hear from you.

Q. What is your favorite part about being a reporter?

It’s all about educating and informing the audience. I like to be in the know and to cover interesting trends and hope that what I author resonates with people and has an impact. The best part about being a reporter is when people say they read my articles and tell me what they think about it or give me ideas for scoops or future stories. That’s what it’s all about.

Q. What are your favorite types of companies to cover?

If it’s not venture-backed, I’m not interested. I’m not a tech reporter and I don’t do deep dives into the engineering or the tech solutions a company provides. I want to know who the investors are and why they backed the startup. Beyond that, I want to hear about companies with interesting narratives. That could mean the founders have a compelling back story or the company is in a hot sector attracting a lot of VC interest. Those are the best ones to send my way.

Q. Do you like being pitched on your social media networks?

If it’s from someone I know and it’s done correctly, yes, I don’t mind. I had a situation recently in which a PR person I have known for a few years, messaged me on Instagram, and then we texted and talked on the phone and finally emailed. But I knew her beforehand. The worst is on Twitter when I get public pitches in tweets. I ignore those. A social media pitch should remain in a private message, not on a public-facing platform. And they should be brief. Social media pitches are about gauging interest. You can follow up on email if there’s interest.

Q. How important is an in-person briefing?

Depends if the person is a venture capitalist or a source I want to cultivate. Meetings take time if you consider travel and other dynamics, so if it’s for a quick story or a brief or a one-off article, I’ll likely decline a meeting. Another aspect of in-person briefings is that I refuse to do them over a meal. If you’re in PR and we know each other, I’ll happily grab a bite with you if you want to chew the fat, so to speak. But I can’t eat and talk and take notes. It’s the same over beer and coffee. Ideally, for a briefing to be productive, it should remain professional and happen in a place of business or a meeting area.

Q. What makes for a good spokesperson?

A good spokesperson is someone who brings value to the relationship. Someone who can make intros, provide backgrounders or data upon request and give me info and tips for stories. On the flip side, a bad spokesperson is someone who “interview-blocks” me. That’s when I directly contact a source, such as a VC, and the spokesperson steps in and cancels the call or steers my talk with a different person. I am not required to go through a spokesperson. So if I have a relationship with a source, I will contact that person directly and I don’t want a company or firm spokesperson to interfere. The good ones don’t get their feelings hurt if I circumvent them.

Q. Tell us one fun fact about yourself.

I’m vegan. That’s another reason why I don’t like to take those in-person briefings over meals. Not sure it’s a fun fact, but it is a large part of who I am. I have been a vegetarian for about 30 years and an off-and-on vegan for several years, but I have been a die-hard 100 percent vegan now for about four years. Health and wellness and animal welfare are the top reasons why.


Simple (Yet Effective) PR Resume Tips

Surprisingly, one of the hardest things I’ve had to master as a PR professional isn’t something I do as part of my day-to-day job – it’s writing a resume. Luckily, I’ve only had to do this a few times in my life, but as your career develops, it's important to consistently update your resume – whether you’re job hunting or not – with your latest and greatest achievements so it’s always current. So it got me thinking, what makes for a really great PR resume? Here’s what I came up with:

  1. The proof is in the numbers. PR is ultimately supposed to help a businesses’ bottom line so potential employers want to see what kind of impact you’ll have. Quantifiable results highlight what you can bring to the table to help them increase revenue/get users/attract new customers/whatever their goal is. For example, instead of saying you managed a media campaign for a global product launch, try “Managed strategic media campaign around XX’s global product launch, which resulted in 5.5 million impressions and $10 million in sales.” If you’re early in your career and don’t have these types of numbers share, include anecdotal information to show value such as a creative pitch idea that garnered interest with a new publication, or a creative social campaign that really excited a client.
  2. Get creative with the style & layout. Anyone can submit a regular old Word doc, but one way to stand out is to have a cool layout or elements that really jump out at a recruiter. PR calls for creativity and we’re seeing design become more integrated into what we do, so this is another way to demonstrate your ability to get creative and create something that’s visually stunning. It also makes you (and your resume) more memorable.
  3. Formatting is key. Along the same vain as No. 2, how you format your resume is important. Bullet points are your best friends – use them. Be clear, concise. Avoid jargon and buzzwords (i.e., why say “utilize” when you can say “use”). Try to keep bullet points to one line if you can. Don’t use the same verbs over and over again.
  4. Proof read. This should go without saying but there’s nothing that will get your resume tossed out quicker than obvious typos. You’re in PR for Pete’s sake.
  5. Match the job descriptions. If a job description calls out certain tasks/responsibilities, try to use the same wording in your resume to align with job descriptions. This shows how well-matched your experience is with what’s required at this new position.
  6. Play to your strengths and the things you love to do. If social media is not your favorite part of your job – and something you want to do less of in your next role – minimize how much you talk about it in your resume. If you highlight all the amazing things you’ve done for clients on social media, your next employer will likely expect the same thing. That’s not to say you’ll avoid doing social media forever, but they may rely on someone else to do more of that work. Highlight the stuff you’re good at and love to do so you can continue it throughout your career.

Other resume writing tips to share? Leave us a comment on our Facebook page: https://www.facebook.com/ICLabs/.


Media Q&A: Sal Rodriguez, Reuters

For our latest media Q&A, we interviewed Sal Rodriguez, enterprise reporter at Reuters, about how he got into journalism and the best way to work with him if you're a PR person. Prior to joining Reuters, Sal wrote for the LA Times, International Business Times, and most recently, Inc. Check it out and if you have any comments, leave them on our Facebook page.

Q. Why did you decide to become a journalist?

I wanted to work for ESPN so in high school I Googled how I could get a job there and Google said I should work for my school paper. So I did that and I fell in love with every facet of journalism – writing, reporting, interviewing designing, editing, copying editing, story idea brainstorming – I just fell in love with all of it. Then in college, I saw the impact that journalism can have on communities, and it was a done deal from there.

Q. What’s your favorite part about being a reporter?

You get to meet some really interesting people and pick their brains. You have a free pass to ask people all sorts of questions just by the nature of the job. There’s never a boring or uninteresting day.

Q. What about your favorite memory from your time as a journalist?

There’s so many to choose from but the one that’s currently sticks out from the last year is: I was at an event hosted by Mark Zuckerberg and Priscilla Chan. It was one of these things where Mark Zuckerberg is trying to give back and one of the folks there was Bill Gates who is one of Mark’s mentors. He’s the poster child of tech philanthropy. After the event ended, I knew Bill Gates was there so I ran over and asked him a question. It wasn’t even that good of a question – he kind of scolded me in his answer and then gave me a good answer. I spent less than five minutes with him but he took the time to talk to me and he gave me a good answer. I was able to put in a story. Editors are never going to be unhappy if you get an exclusive quote from Bill Gates. On top of that one of my friends in journalism got a picture of us talking so I was able to publish that.

Q. You deal with PR people every day. What bothers you most about them?

I don’t like the PR people who it’s so obvious they haven’t done their homework. It’s just a paycheck to them. They’re dealing with journalists who – if you’re a journalist – you’re generally not in it for the money. You could be doing all sorts of other things for money. For people in journalism it’s a passion profession so if you’re just showing up to pitch me stuff because you’re paid to pitch, it’s insulting to me and you’re wasting your client’s money. If you’re just shooting out random emails to whoever, you’re doing your client a disservice. I still get pitches for things I used to cover at Inc. to my Reuters email address and they say things like “I thought this would be a good fit for you at Inc.” Good job, you did the bare minimum and found my current email address.

Q. When PR people are pitching you, what tips would you give them to make their pitches better?

I prefer when a PR person takes time to build a relationship and then after that we start doing more pitching and hitting each other up. The PR people who are willing to go to events after hours or reach out for a random cup of coffee without any intention of pitching or just random banter on Twitter. They’re actually trying to build a relationship, not just cold call you or cold pitch you. Those are the folks I really appreciate because I can get to know them as a person. Then when they actually send me something, I’m more prone to read it and give it a thorough consideration.

Q. When it comes to interviews, what makes for a good spokesperson?

I like folks willing to talk about topics that the journalist is interested in, not just what their latest feature is, and if they can get a little unscripted. Those are the ones that I definitely appreciate. The ones who understand how journalism works and why it’s worth the time to chat with us. For example, I just got done chatting with this CEO and we were just talking about all sorts of issues in the tech industry and it wasn’t until the end of the interview, almost a foot note, where we talked about the latest with his company. So that’s always helpful for us. The other thing that’s of value to me are executives willing to talk off the record or on background and keep me in the loop. That might not get them into an article, but at the very least, if you talk to me off the record, it’ll keep our relationship fresh. Then the next time you have something to tell me, we’re still in good standing and I’ll probably pick up the phone as well.

Q. Ok, let’s end with a fun fact...

I have all the Super Bowls memorized in chronological order but I think that’s more well-known because I had it in a few of my bios. I know all the Super Bowl winners with 95 percent accuracy minimum, usually it’s 100 percent. I also know all the James Bond movies in order but that’s more like 90 percent, and all the locations of the World Cups and winners of the World Cup at 90 percent accuracy as well.


5 Practical Tips for Producing Events

Throwing an awesome event doesn’t just happen overnight. It takes strategic planning, research, management and more – but the outcome for clients, or even for yourself/your firm, can be well worth it. The team at ICLabs has been to – and thrown – our fair share of events and we wanted to share things to consider when planning your own.

  1. Don’t throw an event just to throw one. Events take a lot of time, money & resources to plan so you need to be thoughtful about why you’re throwing an event and what the goals are. Is it to get in front of new media? Is it to attract new hires? Is it to celebrate a company milestone? Figuring out the “why” can help you justify to your client the need to throw an event.
  2. Always have a plan in place. Putting on a really great event takes time, usually 6-8 weeks (although, don’t get us wrong, we’ve put together some killer events in just a couple weeks). First, make sure you’re not going to be competing with other events or holidays. Next, get a timeline in place with all of the things you need to do leading up to the actual event. Assign people (both on your team and on the client side) certain tasks/deliverables on the timeline and make sure to have check-ins to get updates of in-progress items so you can manage effectively.
  3. Do your research. Don’t settle on the first location, caterer, photographer, DJ, etc. that you find. Check out websites (but don’t rely on this for gathering all your info), read reviews & talk to the vendors directly to get more information and price quotes. Then compare the details and pick the one that best fits the theme/vibe of the event and, most importantly, the budget.
  4. Your brand should shine bright like a diamond. No matter what kind of event you’re throwing, you want people to walk in and know exactly who’s hosting the shindig. Mattress company Casper always does an amazing job sticking to its brand for events – they serve breakfast food, have beds featuring their products for people to check out, and invite screen printers to do cool designs on Casper pillow cases. Once, they even gave out slippers. Make sure you’re always thinking of cool ways to highlight your brand, whether it’s creating signature cocktails, having cool company swag or doing something experiential/stunt-y.
  5. Always plan for the unexpected. We all wish that our event will go off without a hitch, but it’s not always smooth sailing. We’re not saying expect the worse, but at least be prepared to deal with things such as cancellations, vendors being late, traffic, etc. Talk about the possible scenarios with the team and client and how you can handle them if they happen. It’s better to be prepared and have nothing bad happen, then to plan for the other way around.

Do you have other tips to share? Comment on our Facebook page: https://www.facebook.com/ICLabs/.


So you want to pursue PR – how do you pick the right firm?

As an agency, we can’t stress enough that a PR firm is not simply an external, third-party vendor that your company is contracting -- it's an extension of your internal team. PR metrics should be tied to your company's business goals; there should always be honest, two-way communication; and your PR team should be as passionate about your company as you are.

But with SO many agencies and freelancers to choose from, how do you pick the one that’s best for you? While there are plenty of factors that go into your decision (based on the type of program you’re looking for and your expectations) here are a few things that should remain top of mind in your search for PR.

  1. It’s all about chemistry. Let’s compare hiring your PR agency to going on a date. If you’re sitting at dinner with someone and listening to their back story, but don’t feel any sort of excitement about them and what they have to offer you, would you keep going out with them? No. When interviewing potential agencies, it’s the same thing. Your agency should excite you, understand you, woo you. So pay attention to what your gut is telling you.
  2. Mo’ money, mo’ problems. PR is a services business and we are paid for our time (more money = more hours). But that doesn’t necessarily mean you need to drop a lot of money to get great PR for your company. It’s important to discuss budget with prospective agencies and get an idea of what that money will get you in terms of deliverables and results. You may realize that you can get exactly what you want at a good price point.
  3. Creativity is key. As a company, you want to stand out from the crowd, so your PR team should always have ideas to bring to the table. They may not always be the right ideas, but it shows they’re constantly thinking about new and creative ways to pitch your story.
  4. A proven track record. It’s super important to understand an agency’s capabilities and where their expertise lies. You don’t want to hire an agency to plan and promote an event if they have no event experience. When talking to agencies, give them a framework of what you’re looking for in your PR program (thought-leadership, writing, award submissions, etc.) and then have them give you examples of similar projects they’ve done or case studies showing their success. If they don’t have a proven track record, you may want to look elsewhere.
  5. Strength in relationships. It’s not called public relations for nothing, and the agency you pick should have strong relationships to show for it. Whether it’s media, investors or influencers, knowing who your potential agency knows (and if those are the right people for you), should have an impact on your final decision.

Have other ideas you want to share? Visit our Facebook page and leave a comment.

 


5 Ways to Build Great Media Relationships

It’s true what they say: in public relations, you’re only as strong as the relationships you’ve built. And the key relationship you want to build and maintain – is with media.

In job interviews, interviewers will ask about the media relationships you have. In new biz meetings, potential clients will ask about media relationships you have. It’s one of the most valuable things as a PR professional you can bring to the table. This got us thinking, how does one build and maintain these types of relationships, especially if you’re new to PR or have less experience pitching media? We polled some of our team to get their best relationship-building tips to share with you:

    1. For ICLabs senior manager Meredith Klee, it’s important to always be the last one at the media event or party and make sure there’s always champagne. This gets you more facetime with media and it makes you memorable. Oh, and always know the best place to go nearby for more drinks and/or food once the party ends.

 

    1. Associate Torie Richardson has built some of her best media relationships by reaching out on social media. Her rule: always makes sure to reach out about a common interest and something non-work related instead of just pitching them. It usually leads to a good conversation where she can later work in a relevant pitch.

 

    1. “Be human – leave that marketing bullshit talk at the door,” senior manager Mallory Cloutier says. You should be able to talk to a reporter like you would talk to any of your friends. Keep it casual, don’t be afraid to be yourself and show them you’re relatable.

 

    1. My advice? Invite media to happy hours or arrange for outings around things you’re both interested in (for example, I play soccer with some reporter friends) so you can build a friendship beyond the traditional work relationship. Another great example is the Hacks vs. Flacks event we hosted at our office. We invited a ton of media & PR pros but told them to leave work at the door. It was a great way to unwind and bond over arcade, video and board games.

 

  1. For manager Brittany Votto, it’s important to not be intimidated and don’t be afraid to pick up the phone. As long as you do your due diligence, they should want to pick up what you’re throwing down. Just be normal and know that if you’re doing your job right, you’ll be a welcome phone call and a valuable resource for them!

Do you have other tips you want to share? Comment below!



An Open Letter to the Media

open-letter

Working in PR, it’s our job to help media find interesting stories and market our clients. Media obviously need sources and fodder for their stories. So, we both need each other to do our jobs yet we don’t live in perfect harmony. The rivalry between PR and media has a long, storied history. There are bad apples in every bunch – PR people who are ill-prepared, send spammy email, etc. and media who leave young, PR people in tears with their aggression. But, the media are far more prone to making their grievances with PR people public in this social media era. This all got me thinking about the times I’ve been frustrated on the other side of the fence but said nothing. So I decided to poll colleagues and pull together an open letter to the media about the things that test our patience. Take it or leave it, but we’re just sharing because we care.

  • Beat it. A big part of our job is knowing the media and what you cover, so when we pitch a story and your reply is “sorry, not my beat” or “I don’t cover that” it’s a huge surprise to us since we just read multiple, recent stories you wrote on that topic. We get it, things change fast, but we’ve done what you request by doing our homework – so it’d be great if you’d throw us a bone and tell us what’s changed when you reply.
  • Be prepared. We try to provide easily-digestible and relevant details about a company – description of what they do, what the news/story is, facts, background on execs, etc. and it does everyone a disservice when you come to the interview without even giving that background a glance. We know you’re busy and might not have time to dig deep, but at least scratching the surface by giving a quick read will make the time you spend with our executive more valuable.
  • Don’t hate the player. So you take the briefing, you dig the story and you run a piece – then you call me and complain that someone else had better info in their article. I didn’t give them anything I wouldn’t have given you, they just dug deeper. We can and will help you all day long but don’t forget that great journalism stems from asking insightful questions, not just running with a press release.
  • Again, we know you are busy and things come up (we’re not on a pleasure cruise over here either fwiw), but if you’ve replied with interest or have confirmed plans to write and don’t, it’d help you avoid constant follow up if you didn’t ignore us or lead us on endlessly and instead just closed the loop.
  • Help us help you. Good PR pros build amazing relationships that result in media coming to them for sources for a story but it’s not always easy to get you what you’re looking for. We’re often bending over backward, dropping what we’re doing and pulling rabbits out of hats to get you what you need, when you need it. Sometimes our clients aren’t a fit for their story, but that never stops us from going out to our network to help. We go to great lengths to get you what you ask for – and we get that it won’t always make the cut – but when that happens, just give us feedback on what didn’t work so we can be a better source next time.
  • We can’t always be exclusive. I can’t even count how many times a reporter has told me they want an exclusive. I get it – you want to be the first to break the news. But sometimes that just doesn’t make sense for the story being told. And, you want us to not date anyone else but you aren’t ready to commit in the same way? We’ll definitely bring you exclusives when we can and when we do…
  • Stick to your word. If you say you’ll take the exclusive, we’ll take your word for it. We’ll push our client to give you what you need and work within your timeline – but please show us the same professional courtesy and let us know if things change, what you need from us and when.

In the ideal world, we would have a symbiotic relationship. Instead of airing our grievances about a specific person publically (shout out to all the PR folks who have had their email, photo and personal contact info blasted for all the world to see – chin up, this too shall pass!), let’s look for ways to be open and productive about the larger issues vs. specific people and help each other’s industries get better. We are open to your suggestions at any time.


What to learn from presidential candidates, PR takeaways from Trump and Clinton

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Fresh off the Republican National Convention on Monday evening, if there’s one thing we’ve learned about this recent election is that it’s ripe for the pickin’ when it comes to PR lessons (we’re looking at you, Melania Trump). While most of you are tuning in for the policy-specifics, such as which presidential hopeful’s policies on minorities is better or who will win on the issue of gun control, us PR folk are analyzing and picking apart every move in the name of public relations (it also doesn’t hurt when you can tune in and watch this happening). So now that the Democratic and Republican candidates are selected, we wanted to share some of the big PR takeaways we’ve learned from the election thus far that PR pros can apply to their clients, whether they work in-house or at an agency. Ready to Feel the Bern and read about some of our favorites?

Broad City your appeal

For awhile it was a tight race between Hillary Clinton and Bernie Sanders, especially due to the strong millennial support Bernie had (and some are still supporting him despite Hillary securing the Democratic ticket). Since this is the first year that millennial voters make up the same number of voters as Baby Boomers, Hillary knew she had to do something drastic to swing the vote her way. So she took a guest role on Comedy Central’s Broad City and slayed (YAS QUEEN!). Comedy Central’s audience is 60 percent males, 18-34 years-of-age, and Broad City also has a strong female following for obvious reasons so it was a perfect -- and unexpected -- platform for Hillary. In an episode of Scandal, Mellie Grant had to soften her image and laugh at herself to become more appealing to America so Olivia Pope & Associates sent her to Jimmy Kimmel to read mean tweets about herself – and it worked! In PR, sometimes you have to push a spokesperson outside their comfort zones or encourage them to do something out-of-the-box to get in front of new audiences and broaden their appeal.

Plagiarism is real

I bet you caught the foreshadowing in the first sentence of this blog post, didn’t ya? We couldn’t really talk about PR lessons without talking about Melania Trump. She learned a HUGE lesson during Monday’s Republican National Convention: never plagiarize someone else’s work. Someone is always bound to find out, and as we’ve seen, the Internet is a very non-forgiving place. Have multiple people read your spokesperson’s work (whether it’s a speech, byline, whatever) to catch any egregious errors, especially if it looks suspiciously like someone else’s. If you are going to quote someone else, make sure to cite your sources people.

A lesson (or many) in media training

The Donald has said quite a few horrible things since the campaign started, speaking out against his fellow candidates, immigrants and even the Super Bowl! And Twitter has been his weapon of choice. PR friends take notes. Train your spokespeople. Help them learn how to deal with criticism to react more positively; build messaging to focus on the good; monitor how they are using Twitter; and above all, provide feedback whenever you can. We just had a training on giving feedback at ICLabs and for me, one of the most important takeaways was to help clients understand that what they say/do can affect their overall business goals and their bottom line. Tell them that and then watch the lightbulb go off.

Prepare for the worst

In PR, expect the best, plan for the worst. In other words, have a crisis communications plan in place. At the very least, brainstorm some scenarios and develop steps to take to help mitigate any harm if one of those scenarios should happen. While no one could have predicted that Hillary would use her personal email from her home server to discuss extremely sensitive State issues, it doesn’t mean that her team shouldn’t have considered developing some sort of crisis messaging preemptively. Just because you’re planning ahead doesn’t mean you’re expecting something bad to happen (oh ye of little faith), it just means you’re prepared and ready to take on any challenges that come your way.

Moving from celebrity status to serious contender

When Donald Trump announced he was running for president by way of a grand escalator entrance, many of us felt a lot of feels (and they weren’t good). ABC’s hit series Scandal even mocked it by making it a part of a recent storyline (sorry #notsorry, I’m obsessed), but he’s risen as the official candidate of the Republican Party. Love him or hate him, he’s managed to shift the public’s perception from the reality TV boardroom to the campaign trail. Sometimes in PR, you may have to do some work scrubbing an exec’s image, making them a trusted spokesperson in a new field or transitioning them from their former frat boy image to shining executive. It’s your job to develop messaging, build their executive platform to highlight their background/experience and set up meetings with the right reporters to tell the exec’s story in the best way. All of this contributes to shifting public perception for the better.

What other PR lessons have YOU learned from the presidential race?


5 Takeaways from a CES Virgin

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Up until a couple weeks ago, I was a CES virgin. Since this was my first time at CES, naturally I talked to some veterans to get their advice on what to expect. I got some pretty good tips (wear comfortable shoes since you’ll be standing/walking all day, pack snacks and water so you stay hydrated and energized, etc.), but there were a lot of things that I learned for next time that I wanted to share with you; things you wouldn’t necessarily think of unless you were actually there.

Here’s what I have for you:

  1. The real CES happens after hours. Yes there’s the show floor and speaking sessions, but the most valuable PR networking happens during the parties, dinners, private events and even in line at Starbucks! The ICLabs team decided to host a private event this year to bring together clients, influencers and media together in a low-stress situation where everyone could mingle and relax. We had a great turnout and it was intimate enough that people could really dive into conversations and get to know people on more substantial level than a quick chat on the show floor would allow.CES2
  2. If you build it, they will come. Taking a quote from one of my dad’s favorite movies, this ended up being completely true about CES. While working my client’s booth, we received tons of positive feedback about the design and comfort of the booth – it was so inviting people had to stop by to check out the product! While doing laps around the show floor, there were plenty of generic booths that didn’t do anything to “wow” so I passed them by. From a PR perspective, if you have a client that’s tossing around the idea of investing in a booth design, work with them to ensure they’re creating an experience vs. an ad.
  3. Prepare to be truly amazed. Working in tech, you’re immersed in the industry and you see a lot of cool products. But CES is on a completely different level of unique and amazing. From Digitsole Smartshoes that tighten and warm your feet to Parrot Disco, the latest in drone technology. Prepare to let your imagination run wild!
  4. Have cash with you at all times. Unfortunately, Venmo is not a universal form of payment (yet!). You will undoubtedly have to take cabs from time to time, especially if where you need to go is not located directly on the monorail line. However, cabs charge an extra $3 every time you use a credit card, so having cash handy will save you from hidden fees. It's also useful when you have to stand in long lines waiting for food or coffee. Do your CES friends a favor and pay in cash, not credit card, to speed the lines up. Plus it doesn’t hurt to have cash available if you want to stop by the Black Jack table!
  5. Me, Myself and I, that’s all I got. Beyoncé said it best and it rings true at CES. While you may have other team members at CES staffing briefings or working booths, there’s a good chance you’ll spend most of the time flying solo. This is where you’ll put the concept of “self-starter” to the test. I spent 8+ hours a day on the show floor and barely saw the rest of my team during that time. It was up to me to get press to the booth, work relationships to lock in results for the client and make sure I was staying busy at all times. I didn’t always have someone to bounce ideas off of so I really had to rely on myself and my instincts to get the job done.

Spring Cleaning with Close5 and Brit + Co

Last week, our client Close5 hosted a spring cleaning party with Brit + Co. For the event, we wanted to give people in the San Francisco community an opportunity to bring some of their old items to sell on Close5 and also get creative by making their own jewelry organizer.

In case you’re not familiar, Close5 is an easy, trustworthy way to buy & sell locally. With the app, you can buy and sell items in various categories – from furniture to fashion accessories to sporting goods – usually with people within a five mile radius. Read more about it here.

We had so much fun DIY-ing. Check out some of the awesome photos from the event.