The Inner Circle Labs Team:

Julie Crabill

Julie Crabill, Founder & CEO

Julie is responsible for the overall vision and direction of the company and team. She previously spent 10 years in agency PR with SHIFT Communications. There, she built a multi-million dollar practice from the ground up, led the company’s first consumer practice regionally and oversaw all consumer accounts. Beyond the Labs, Julie also serves as a board member of the Commonwealth Club’s INFORUM and is a member of Ben Parr’s weekly industry newsletter, Tech Caucus.

Jonathan Neri

Jonathan Neri, Founder & COO

Jonathan is responsible for the day-to-day operations, finance, technology, HR, etc… pretty much everything that isn’t marketing related. Prior to starting Inner Circle Labs, Jonathan spent 15 years in the investments industry, most recently with a large Bay Area asset manager. When he is not at work, Jonathan enjoys new tech toys, drinking good beer/wine and traveling the world.

Melissa Roxas

Melissa Roxas, Manager

Armed with more than seven years of PR agency experience, Melissa leads the day-to-day activities and media outreach at the Labs. She has worked all across the world of tech from consumer web to enterprise software. When not at work, Melissa loves watching reality TV (the crazier the better), shopping for great deals and planning fun vacations.

Mallory Cloutier

Mallory Cloutier, Manager

Mallory brings over eight years of consumer and B2B PR experience to Inner Circle Labs. During her career, Mallory has led international and national communications programs including product launches, corporate announcements (executive hires, funding rounds, M&A) and content marketing campaigns. Outside of work, you’ll find Mallory running, hiking, on a yoga mat or scoping out the best spot for an adult beverage.

Meredith Klee

Meredith Klee, Manager

Hailing from the Mile High City, Meredith is an ICLabs OG. Hired via Skype, she came to us in 2010 with previous experience in broadcast, marketing and communications. Meredith drives the strategy, media and communication across her accounts while managing her teams to killer success. Her sweet spots and passions tend to fall in AI, hardware and apps – but she’ll try anything, once. Find her in the wild and she’ll likely be wearing a hat, talking about the latest hot jam and drinking champagne – on the beach.

Brittany Votto

Brittany Votto, Manager

Brittany is a manager at ICLabs with experience and interest in consumer tech, with a special love for robots and all things hardware. She manages our partners’ media relations programs, building strategy plans and executing on daily account activities with team associates. When she’s not at the Labs, Brittany is most likely enjoying a heavy pour of rosé with her friends, or deciding how to spend her hard-earned paycheck…on another concert ticket, a new lipstick or more baubles for her jewelry collection.

Julie Zappelli

Julie Noble, Manager

Julie is a Senior Manager at Inner Circle Labs with a passion for storytelling and event planning. Her daily activities include strategy development, media relations and day-to-day account management. Julie’s previous work in consumer aesthetics and healthcare brings a unique perspective to her programs. When Julie isn’t hard at work, she is likely out discovering a new travel destination, dining at her favorite restaurants or enjoying all that the Bay Area has to offer through the lens of her camera.

Rachel Starr

Rachel Starr, Manager

Rachel is a manager at Inner Circle Labs, where she started as an intern. She has worked in a variety of communication fields including education, athletics and healthcare. As a manager, Rachel’s daily activities include media relations, serving as a day-to-day contact for clients, developing content (bylines, blog posts, press releases) and supporting the team on executing our clients’ PR strategies. Rachel is an Oregon girl at heart, but loves the Bay Area. When she’s not at work, Rachel likes to drink beer and watch whatever sports are in season, go to concerts and continue her quest to travel to 40 countries by the time she’s 40.

Miya Shitama

Miya Shitama, Manager

Miya is a Manager at Inner Circle Labs. She brings experience in the non-profit sector and a deep interest in AI, public health and the ways in which technology transforms culture. She develops media and thought leadership strategy on her accounts, and helps drive client messaging, media outreach and speaking opportunities for ICLabs’ partners. Away from ICLabs, Miya enjoys exploring the Bay Area with her dog, Morty Cohen, reading with a glass of scotch and cooking with friends.

Jackson Budinger

Jackson Budinger, Associate

Born and raised in New York City with a background in the arts, Jackson brings a passion for all things creative and innovative to her role at Inner Circle Labs. As an associate, Jackson supports the team by assisting with media strategy efforts, including creating media pitches, executing on outreach and conducting relevant industry research to ensure the team is always in the know. Outside of the Labs, Jackson enjoys craft beer and whiskey, meandering through farmers’ markets, attempting new cooking projects, swimming in the ocean for hours on end and spending quality time with friends and family.

Malissa Schiermeyer

Malissa Schiermeyer, Associate

Malissa is an associate at Inner Circle Labs. As a former business owner, she brings an entrepreneurial spirit and a passion for storytelling. An eloquent speaker, Malissa loves getting on the phone and meeting with people to tell our clients’ stories. She is constantly honing her skills in coverage tracking, media relations, and media targeting. When not at the office, you can find Malissa biking through Marin or exploring everything San Francisco has to offer.

Justine Jordan

Justine Jordan, Associate

Justine is an associate at Inner Circle Labs and owns clients’ media outreach programs including media research, pitch writing and media targeting strategies. Previously, she worked in the B2B tech market focusing on cybersecurity. Justine loves to travel and to attend concerts and festivals; however, she will never turn down a low key wine night with her best gals.

Torie Richardson

Torie Richardson, Associate

Torie is an associate at Inner Circle Labs, where she handles client communications and media relations, manages databases, tracks coverage and pulls relevant targets for outreach. As a military brat and huge traveler, she grew up living across the globe in spots like North Carolina, Hawaii and Japan, though she hails most recently from San Diego and has settled down in San Francisco. When not at work, Torie spends her time drinking craft beer, going to concerts, camping and finding new places to explore in the Bay Area and California as a whole.

Will Kirkpatrick

Will Kirkpatrick, Multimedia Manager

Will has a passion for all things tech and has been working in the industry since age 11. Now at IClabs, Will brings his years of experience in digital media to conceptualize and develop multimedia to enhance our client’s offerings. Whether it’s photos, videos, webcasts, or even programming, Will is eager to take on any challenge. When Will isn’t surrounded by screens, he likes to hike, rock climb, workout, watch movies and play with his nephews and niece.


Anne Luong, Associate

Having spent her whole life in the Bay Area with experience in the non-profit sector, Anne brings a startup mentality to her role as an associate at Inner Circle Labs. She owns daily responsibilities such as tracking coverage, staying on top of the latest and greatest industry news, supporting the team’s media relations efforts and managing award and speaking opportunities. When out of the office, you will most likely find her exploring local eateries, communicating via GIFs, binge-watching shows on Netflix or avidly checking her Snapchat feed.

Andi Dominguez

Andi Dominguez, Associate

A SoCal native, Andi traded in her flip flops for a sweater and made her way up to San Francisco, taking on the PR world by storm as an associate for Inner Circle Labs. Andi brings her enthusiasm and passion for events to the role, supporting her accounts with media and events research, client database management and coverage tracking. On the weekends, Andi soaks up the SF lifestyle by kicking it with friends at Dolores and Fort Mason, going to local concerts and shows and trying out trendy brunch spots.


Saray, Executive Asst/Ops Mgr

Saray is the executive assistant and operations manager at IClabs. As the executive assistant she is responsible for calendar management and overall schedules for the company’s senior people. In addition, she makes sure the team is well stocked in the way of snacks, sodas, and all company essentials like beef jerky. When out of the office you can catch her hiking with her two fur babies or out watching the latest movie in theaters.


Kendra Staggs, Manager

Raised in California’s Central Valley, Kendra entered the agency world right out of college and built her experience in consumer and corporate PR – everything from running client social media channels to developing executive speakers bureau programs. Kendra owns media and client relations, develops marketing content and helps with executive positioning and visibility. She loves flying to bucket-list destinations, dancing at music festivals and exploring the city’s bar and food scene with friends.

Audrey Jacobson

Audrey Jacobson, Sr Consultant

Audrey is a senior consultant for Inner Circle Labs with ten plus years of PR experience working with start-ups and public companies in the consumer tech and lifestyle space. On a day-to-day basis, Audrey ensures partner activities are on track and results are being achieved, from coverage to writing and planning, Audrey enjoys it all! In her downtime, Audrey takes pleasure in the joys of urban farming in Oakland where she lives.